Why has the new Star Trek not beat the first one's opening weekend, even with 3D and Imax premiums and an 87% critics rating? It had the best trailer of the year. (No spoilers!)
word has it that this installment attracted a significantly smaller percentage of under 25s than did the previous. also four years between sequels may be too long for this ADHD world of ours.
First half V good, then afflicted with generic blockbuster beats. The revival of one of the leading characters at the death was so obviously telegraphed and predictable. You could hear the story structure creaking..