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However you felt about it, Netflix dropping a trailer for The Colverfield Paradox during the super bowl and saying it starts playing after the game is a HUGE game changer. I hope they do that every year.
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And they can use the same ploy on other massive, global sporting events too. Why not surprise-drop another huge project right after the Soccer World Cup finals, or the Olympics, or some 'once-in-a-lifetime' UFC fight?
The Cloverfield drop is just another awesome way Netflix has separated themselves from traditional models, and I love it!
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But I still don't think it moves the needle on sign ups, unless the movie is good. No one is explicitly signing up for Netflix for God Particle. Original content is important, but their biggest advertising platform is welcome page when you log into Netflix.com. But they have plenty of money, so a $2 Million ad is a drop in the bucket and that kind of push might get directors to work with them who otherwise wouldn't.
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