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Any idea why Columbia is holding so many advanced screenings for THIS IS THE END? I was just invited to the third one in as many months.
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Kind of doubtful since all of the big movie blogs that have seen it already are giving it rave reviews. Columbia could stop now and use all the great reviews for quotes on posters/trailers. I've read numerous blog reviews already that say, "Funniest movie of the year." It's like they are hoping for a quote on a poster.