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Any idea why Columbia is holding so many advanced screenings for THIS IS THE END? I was just invited to the third one in as many months.
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I agree Spec_Writer. Thanks for your insight Ted and Penelope. My first assumption was that the studio thinks the movie is crap and instead of wasting money on a serious P&A campaign, they decided to just put on screenings and try for word-of-mouth to promote it. Am I way off base to think that or is that somewhat accurate?
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