npquinn
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How I write: pinching from Pixar and Bad Robot to create awesome stories http://gu.com/p/3k6hf/tw via @guardian
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He's not using iteration wrong. It's common lingo in tech circles and since he's talking about Pixar, I'd imagine that's the phrase they use (especially the tech side of Pixar) instead of revision or drafts or w/e. The article has value, if you're interested in a collaborative work and an ongoing feedback loop. Thanks for sharing the link.