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Sanguine, I think it's a fallacy to assume just because they can get away with charging 10-20K that their opinions are valid. Just reading the article, you can see that their methodology is flawed - assessing performance after the fact and assuming that it was because of certain components pre-viewing contained within the story that affected the BO. That's an inherently flawed system - the fact that someone is paying them is what is most troubling.
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