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I'm curious - is it as unsurprising to others that Need for Speed underperformed analyst expectations? I've been tracking it because it seemed like expectations were overblown from day 1 (it was definitely not under-marketed).
- March 17, 2014
1. Show previous comments 3 more
2. bladebeam1
  
  Box Office Mojo had an interesting analysis going into the weekend.
  
  http://www.boxofficemojo.com/news/?id=3798&p=.htm
  
  Here's a bit of it:
  
  There is some cynicism surrounding Need for Speed due to its transparent similarities to the Fast & Furious series and its awful reviews (23 percent on Rotten Tomatoes). Also, the marketing has failed to show much in the way of story, which has consistently taken a back seat (get it?) to the fast cars. This is en...
  
  March 17, 2014
3. admin
  
  I think there were a handful of hypers out there parading the idea that this was going to go big opening weekend, but no one really drank that Koolaid.
  
  March 17, 2014
4. CrashDaily
  
  NFS was all about INTL. It will do great (is doing great) and watch them announce a sequel soon. 100 million all in and it will do 150-200 worldwide. It did kind of tank here though.
  
  March 17, 2014