Jump to content

storymaps99

Members
  • Posts

    135
  • Joined

  • Last visited

  • Days Won

    5

storymaps99 last won the day on February 27 2014

storymaps99 had the most liked content!

Profile Information

  • Gender
    Male
  • Location
    Redondo Beach, CA
  • Interests
    screenwriting, story analysis, script doctoring, mythology, books, beach volleyball and cats

Recent Profile Visitors

5,040 profile views

storymaps99's Achievements

Member

Member (1/1)

22

Reputation

Single Status Update

See all updates by storymaps99

  1. How does weekend tracking work? Where/how do they poll people and gauge this information? I've never been asked at a movie theater if I was aware of an upcoming movie. As we all know, the tracking is often wrong, but it's usually pretty darn accurate so...pull back the curtain,please?

    1. Show previous comments  2 more
    2. sangun

      sangun

      It's all about comparisons and keeping a straight face when you guess wrong.

       

      The pre-release numbers come from data gathered from focus groups and/or test screenings. Sometimes your focus group is a bunch a people in a room or sometimes they're online or polled over the phone. Who they are reflects what you want to find out -- age, geography, income, whatever.

       

      From the groups you end up with data on movie awareness, how good your advertising was and demographic ...

    3. sangun

      sangun

      reaction to the film. You then take all the data, ticket pre-sales and compare it to how similar films opened. Then you guess.

       

      Once the tickets start selling on Friday you get more data and you compare it to past releases to try to figure out Saturday and Sunday.

       

      http://www.otxresearch.com/

      https://www.marketcastonline.com/Default.asp

      http://www.rentrak.com/section/media/theatrical/index.html

    4. storymaps99

      storymaps99

      Thanks!

       

      What's Tintin tracking at? Because my instinct is telling me... tick... tick... tick...

×
×
  • Create New...